Registration is closed.

Conference Programme:

  • Friday, 27 October 2017

Morning and mid-day arrivals of the Conference participants

13:30-14:15  Pre-Conference Speed Dating

14:30-14:50  Opening of the Conference
                           Svein Arne Hansen – President, European Athletics
                           Olivier Gers – CEO, IAAF

14.50-16.20  The World of Running - Where are we Heading?
                           Running in Europe
                           Carlo Capalbo – President of the Organizing Committee, RunCzech 
                           Running in Asia

                           Guy Horne – Senior Director, Media – Production, Lagardère
                           Running in USA
                           Rich Harshbarger – CEO, Running USA
*Moderated by: Geoff Wightman & Mara Yamauchi

16.20-16.40  Coffee break

16:40-17:40  Idea Labs - How to Improve Your Race?
16.40-17.40  Classics: Marathon/Half Marathon/10K

                           Makis Asimakopoulos – Run Greece
                           Panagiotis Dimakos – Chairman, Athens Marathon
                           Jeff Darman – Road Race Management
                    *Moderated by: 
Mara Yamauchi
                      16.40-17.40  Nature: Cross Country / Trail
                           Staffan Movin – President, Lidingöloppet
                    *Moderated by: 
Geoff Wightman
                      16.40-17.40  Fun and Adventure: Colour/ Urban / Obstacle
                           Carina Raaholt & Claus Dietz – Board Members, Danish OCRA
                    *Moderated by: Jakob Larsen

17.40-18.00  Coffee break

18.00-18.30  Commercial Perspectives on Running Communities
                           Søren Runge – Mikkeller Running Club
                           Jan Erik Kruse – ASICS FrontRunner

18.30-19:30  Changes in the industry: GOLAZO & Great Run, Ironman & Rock’n’roll
                           Bob Verbeeck – CEO, GOLAZO
                           Tracy Sundlun – Former SVP, Competitor Group

*Moderated by: Geoff Wightman & Mara Yamauchi

20.00-22.00  Welcome Dinner hosted by European Athletics

  • Saturday, 28 October 2017

07.00-07.45  MyLaps Morning Run

08.45-09.00  Mainova Frankfurt Marathon Presentation -  Jo Schindler

09.00-10.15  Know your Runners and Make Sure You Reach Them
                           Niclas Kuipers – General Manager, MYLAPS
                           Don’t ignore the statistics – Demographics in Europe

                           Prof. Jeroen Scheerder – Co-author, Running across Europe
                           Social & Digital Media Strategy
                           Eline Andersen – Head of Communication, Sport Event Denmark
                           Attracting Runners with Ambassadors
                           Naivasha Thomas – UNDO ORDINARY

*Moderated by: 
Geoff Wightman & Mara Yamauchi

10.15-10.30  Coffee break

10.30-11.45  Pick the Brains and Grab the Experience - Top Minds in the industry
Bob Verbeeck – CEO, GOLAZO
                           Nick Bitel – CEO, London Marathon
                           Tad Hayano – Race Director, Tokyo Marathon
                           Paco Borao – President, AIMS
*Moderated by: 
Geoff Wightman & Mara Yamauchi

11.45-12.00  Coffee break

12.00-13.00  Digital Solutions That Can Improve Your Race
                      12.00-13.00 Effective Race Management
                           Václav Skřivánek – Race Director, 
Michel Schrama – Marketeer, MYLAPS
                      *Moderated by: 
Geoff Wightman
                      12.00-13.00  Promote your race
                           Grzegorz Lagowski – Media and Production, 
                           Jiao Li – Manager Media Production, Lagardère
                      *Moderated by: 
Mara Yamauchi
                      12.00-13.00  Loyalty and Membership programs
                           Saso Belovski – Business Development Director, 
Staffan Movin – President,  Lidingöloppet, part of Swedish Classic
                      *Moderated by: Marko Vasic                    

12.00-13.00  Ide Lab - Running Communities and trend settings
                           Jan Erik Kruse – ASICS FrontRunner
                      *Moderated by: Jakob Larsen

13.00-14.30  Lunch co-hosted by IAAF and European Athletics

14.30-16.00  10 minutes pitches by Start-ups and Innovators
                           Klaus Adelmann – CEO & Founder, RunMe
                           Magnus Jonsson – CEO & Founder, Racefox
                           Gustaf Bohman – Mindconnect AB, Eventico
                           Rick van Leersum – Experience Lab, MYLAPS
                           Eitan Hefetz – CEO, Pic2Go
                           Amir Palmen – CEO & Founder, SPORTYWE
                           Guy Horne – Senior Director, Lagardère
*Moderated by: 
Geoff Wightman & Mara Yamauchi            

16.00-16.20  Coffee break

16.20-17.20  Sport for All Strategies
                           Alexander Bielefeld – Burson-Marsteller on European Week of Sport 
                           Alessio Punzi – Road Running Manager, IAAF
                           Jakob Larsen – Director, Danish Athletic Federation

                           Matthias Reick – Vice President, DLV
*Moderated by: 
Geoff Wightman & Mara Yamauchi

17.20-17.40  Coffee break

17.40-18.50  Leadership Panel
Bob Verbeeck – CEO, GOLAZO
                           Carlo Capalbo – Road Running Commission Chair, IAAF
                           Jean Gracia – Vice President, European Athletics
                           Paco Borao – President, AIMS
                           Tracy Sundlun – 
Former SVP, Competitor Group
*Moderated by: Geoff Wightman & Mara Yamauchi

18.50-19.00  Closing of the Conference
Jean Gracia – Vice President, European Athletics

20.00-22.00  City of Frankfurt Welcome Reception

  • Sunday, 29 October 2017

Mainova Frankfurt Marathon
The Mainova Frankfurt Marathon will start at 10.00 am. The first male runner will finish at 12.03 pm and the first female runner at 12.22 pm. The Start & Finish line is ten minutes from the hotel. Shuttle transport will be available and all the Conference Participants will be guests in the VIP zone at the Marathon Finish Line at the Fest Halle.



  • Radisson Blu Hotel, Frankfurt
    Franklinstraße 65, 60486 Frankfurt, Germany

  • Book your accommodation HERE.

Registration Fee:

  • from 01.06. to 15.10. - 395 EUR
  • from 16.10. to 26.10. - 545 EUR

For Corporate Entries (2.450 EUR) please contact us at: 

General Registration Closed

Check back soon for updates








Powered By