Conference Programme:
Morning and mid-day arrivals of the Conference participants
13:30-14:15 Pre-Conference Speed Dating
14:30-14:50 Opening of the Conference
Svein Arne Hansen – President, European Athletics
Olivier Gers – CEO, IAAF
14.50-16.20 The World of Running - Where are we Heading?
Running in Europe
Carlo Capalbo – President of the Organizing Committee, RunCzech
Running in Asia
Guy Horne – Senior Director, Media – Production, Lagardère
Running in USA
Rich Harshbarger – CEO, Running USA
*Moderated by: Geoff Wightman & Mara Yamauchi
16.20-16.40 Coffee break
16:40-17:40 Idea Labs - How to Improve Your Race?
16.40-17.40 Classics: Marathon/Half Marathon/10K
Makis Asimakopoulos – Run Greece
Panagiotis Dimakos – Chairman, Athens Marathon
Jeff Darman – Road Race Management
*Moderated by: Mara Yamauchi
16.40-17.40 Nature: Cross Country / Trail
Staffan Movin – President, Lidingöloppet
*Moderated by: Geoff Wightman
16.40-17.40 Fun and Adventure: Colour/ Urban / Obstacle
Carina Raaholt & Claus Dietz – Board Members, Danish OCRA
*Moderated by: Jakob Larsen
17.40-18.00 Coffee break
18.00-18.30 Commercial Perspectives on Running Communities
Søren Runge – Mikkeller Running Club
Jan Erik Kruse – ASICS FrontRunner
18.30-19:30 Changes in the industry: GOLAZO & Great Run, Ironman & Rock’n’roll
Bob Verbeeck – CEO, GOLAZO
Tracy Sundlun – Former SVP, Competitor Group
*Moderated by: Geoff Wightman & Mara Yamauchi
20.00-22.00 Welcome Dinner hosted by European Athletics
07.00-07.45 MyLaps Morning Run
08.45-09.00 Mainova Frankfurt Marathon Presentation - Jo Schindler
09.00-10.15 Know your Runners and Make Sure You Reach Them
Niclas Kuipers – General Manager, MYLAPS
Don’t ignore the statistics – Demographics in Europe
Prof. Jeroen Scheerder – Co-author, Running across Europe
Social & Digital Media Strategy
Eline Andersen – Head of Communication, Sport Event Denmark
Attracting Runners with Ambassadors
Naivasha Thomas – UNDO ORDINARY
*Moderated by: Geoff Wightman & Mara Yamauchi
10.15-10.30 Coffee break
10.30-11.45 Pick the Brains and Grab the Experience - Top Minds in the industry
Bob Verbeeck – CEO, GOLAZO
Nick Bitel – CEO, London Marathon
Tad Hayano – Race Director, Tokyo Marathon
Paco Borao – President, AIMS
*Moderated by: Geoff Wightman & Mara Yamauchi
11.45-12.00 Coffee break
12.00-13.00 Digital Solutions That Can Improve Your Race
12.00-13.00 Effective Race Management
Václav Skřivánek – Race Director, RunCzech
Michel Schrama – Marketeer, MYLAPS
*Moderated by: Geoff Wightman
12.00-13.00 Promote your race
Grzegorz Lagowski – Media and Production, Lagardère
Jiao Li – Manager Media Production, Lagardère
*Moderated by: Mara Yamauchi
12.00-13.00 Loyalty and Membership programs
Saso Belovski – Business Development Director, RunCzech
Staffan Movin – President, Lidingöloppet, part of Swedish Classic
*Moderated by: Marko Vasic
12.00-13.00 Ide Lab - Running Communities and trend settings
Jan Erik Kruse – ASICS FrontRunner
*Moderated by: Jakob Larsen
13.00-14.30 Lunch co-hosted by IAAF and European Athletics
14.30-16.00 10 minutes pitches by Start-ups and Innovators
Klaus Adelmann – CEO & Founder, RunMe
Magnus Jonsson – CEO & Founder, Racefox
Gustaf Bohman – Mindconnect AB, Eventico
Rick van Leersum – Experience Lab, MYLAPS
Eitan Hefetz – CEO, Pic2Go
Amir Palmen – CEO & Founder, SPORTYWE
Guy Horne – Senior Director, Lagardère
*Moderated by: Geoff Wightman & Mara Yamauchi
16.00-16.20 Coffee break
16.20-17.20 Sport for All Strategies
Alexander Bielefeld – Burson-Marsteller on European Week of Sport
Alessio Punzi – Road Running Manager, IAAF
Jakob Larsen – Director, Danish Athletic Federation
Matthias Reick – Vice President, DLV
*Moderated by: Geoff Wightman & Mara Yamauchi
17.20-17.40 Coffee break
17.40-18.50 Leadership Panel
Bob Verbeeck – CEO, GOLAZO
Carlo Capalbo – Road Running Commission Chair, IAAF
Jean Gracia – Vice President, European Athletics
Paco Borao – President, AIMS
Tracy Sundlun – Former SVP, Competitor Group
*Moderated by: Geoff Wightman & Mara Yamauchi
18.50-19.00 Closing of the Conference
Jean Gracia – Vice President, European Athletics
20.00-22.00 City of Frankfurt Welcome Reception
Mainova Frankfurt Marathon
The Mainova Frankfurt Marathon will start at 10.00 am. The first male runner will finish at 12.03 pm and the first female runner at 12.22 pm. The Start & Finish line is ten minutes from the hotel. Shuttle transport will be available and all the Conference Participants will be guests in the VIP zone at the Marathon Finish Line at the Fest Halle.
Location:
Radisson Blu Hotel, Frankfurt
Franklinstraße 65, 60486 Frankfurt, Germany
Book your accommodation HERE.
Registration Fee:
For Corporate Entries (2.450 EUR) please contact us at:
conference@european-athletics.org